The Macallan Reach Single Malt is the Distillery's Oldest Yet
Michael Hemsworth — February 10, 2022 — Marketing
References: themacallan & hiconsumption
It's commonplace to see scotch whiskeys aged between 13 and 15-years with few varieties being aged over 18-years, but The Macallan Reach Single Malt has been announced by the distillery to make these numbers seem low in comparison.
The single malt scotch has been aged for a staggering 81-years, which makes it the distillery's oldest ever and puts it in the ranks of the most sought after spirits on the market. The scotch is reported to have an almost cognac-like hue with dark chocolate, cinnamon and peat on the nose, and treacle coffee, licorice, bramble jam, charred pineapple, crystallized ginger, spices and wood on the palate.
The Macallan Reach Single Malt comes packaged in an elegant decanter that sits atop three sculpted bronze hands that hold it elegantly upwards. Limited to just 288 bottles, the spirit is priced at $125,000.
Image Credit: The Macallan
The single malt scotch has been aged for a staggering 81-years, which makes it the distillery's oldest ever and puts it in the ranks of the most sought after spirits on the market. The scotch is reported to have an almost cognac-like hue with dark chocolate, cinnamon and peat on the nose, and treacle coffee, licorice, bramble jam, charred pineapple, crystallized ginger, spices and wood on the palate.
The Macallan Reach Single Malt comes packaged in an elegant decanter that sits atop three sculpted bronze hands that hold it elegantly upwards. Limited to just 288 bottles, the spirit is priced at $125,000.
Image Credit: The Macallan
Trend Themes
1. Aged Spirits - The trend towards aged and rare spirits presents an opportunity for distilleries to create premium products and command premium prices.
2. Limited Edition Releases - Limited edition releases of rare and aged spirits are becoming more popular, creating opportunities for distilleries to create excitement and exclusivity around their products.
3. Luxury Spirits Market - The luxury spirits market is growing, with consumers willing to spend more on premium and rare spirits, presenting opportunities for distilleries to cater to this demand.
Industry Implications
1. Distilleries - Distilleries can take advantage of the trend towards aged and rare spirits by offering premium, limited edition releases and catering to the luxury spirits market.
2. Luxury Goods - The luxury goods industry can capitalize on the trend towards premium and rare spirits, offering high-end products and experiences to consumers who are willing to pay a premium for exclusivity and quality.
3. Investment - The trend towards aged and rare spirits presents an opportunity for investors to diversify their portfolios and potentially realize significant returns on investment.
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