Living with cancer is no laughing matter, but The Joke Appeal by the CLIC Sargent charity reiterates that laughter is one of the best medicines out there. The campaign is an awareness and fundraising campaign to support young people living with cancer and to participate, anyone can submit a joke online in text, audio or video form.
The best jokes can be sponsored and will be ranked by popularity—the more jokes submitted, the more money CLIC Sargent will raise. The campaign will be spread online as well as through cinemas and advertisements, emphasizing the importance of emotional wellbeing during cancer treatment. To really amp up the campaign, each week The Joke Appeal will be hosted by a different comedian, so there's always a laugh to be had.
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Concept: "the Joke Appeal"
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