‘The Expert App' by L'Oreal Imagines the Best Tool for

By: Christopher DeLuca - Published: Sep 7, 2011 • References: lorealmen & youtube
‘The Expert App’ is a hilarious new ad from L’Oreal Men that imagines the best possible app for men. The ad starts out with the "expert" saying, "a lot of people ask me what I look for in an app." He goes on to shave his face and blow dry his hair with a fictional iPhone app.

‘The Expert App’ is the second in a series of four videos; the first in the series dealt with taking the perfect Facebook profile pic. Stay tuned for two more tongue-in-cheek videos.

Implications - The digital space is increasingly being filled with ads that consumers are tuning out. Marketing strategies need to be innovative and engaging to capture the imagination of consumers. Companies should take this into consideration when creating their digital marketing strategy. Stats for Macho Satire Commercials Trending: Older & Chilly
Research: 488 clicks in 246 w
Interest: > 3 minutes
Concept: The Expert App
Related: 75 examples / 58 photos
Segment: Neutral, 35-55
Comparison Set: 28 similar articles, including: rowdy dancing shoe commercials, typeface tales advertising, and partially animated car commercials.