The Duchess Spritz Comes in Two Delicious Options
Michael Hemsworth — August 19, 2020 — Marketing
References: drinktheduchess & foodbev
The Duchess Spritz is a new product from The Duchess Drinks Studio in Cape Town that aims to satisfy demand for alcohol-free cocktail options. The drink comes in two flavor options including Elderflower White and Berry Rose, which are both crafted with premium ingredients in order to deliver exceptional taste. The beverage is launching this month and is likely to be a hit amongst the increasing number of consumers seeking out low or no alcohol options to enjoy socially.
Founder Johannes Le Roux spoke on The Duchess Spritz saying, "The Duchess Spritz came about amidst a rapid rise in the demand for alcohol-free wines, but quite frankly, we could not find a great-tasting alcohol-free wine on the market. So, we decided to create one ourselves, but with a twist. Experimenting with the natural sweetness of botanical and fruit extracts, we landed upon the perfect blend to match the wine’s acidity. The result is an incredibly refreshing wine spritzer.”
Founder Johannes Le Roux spoke on The Duchess Spritz saying, "The Duchess Spritz came about amidst a rapid rise in the demand for alcohol-free wines, but quite frankly, we could not find a great-tasting alcohol-free wine on the market. So, we decided to create one ourselves, but with a twist. Experimenting with the natural sweetness of botanical and fruit extracts, we landed upon the perfect blend to match the wine’s acidity. The result is an incredibly refreshing wine spritzer.”
Trend Themes
1. Alcohol-free Wine - Opportunity for creating innovative alcohol-free wine options that deliver exceptional taste.
2. Low/no Alcohol Market - Growing demand for low or no alcohol options presents opportunities to develop new products that cater to this market.
3. Premium Non-alcoholic Cocktails - Potential for creating premium, non-alcoholic cocktails that use high-quality ingredients to satisfy consumer preferences.
Industry Implications
1. Wine - The wine industry can capitalize on the alcohol-free wine trend by developing new flavorful options.
2. Beverage - The beverage industry can tap into the low/no alcohol market by offering a variety of non-alcoholic options to cater to consumer preferences.
3. Hospitality - The hospitality industry has an opportunity to create premium non-alcoholic cocktails that enhance the overall dining experience for patrons.
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