The B Team is an Initiative Led by Richard Branson

By: Tiana Reid - Published: Feb 1, 2013 • References: bteamnews.squarespace & facebook
Richard Branson is always in the midst of creating something or another and the B Team is one way that he hopes to create businesses that work better, as the organization puts it. Behind the B Team is also Jochen Zeitz, the Chairman of Puma and the CEO, Derek Handley.

The way that it works is through a realm of challenges that get direct action through a B Team business leader in order to focus not simply on profit but also on the triple bottom line, that is, on social and environmental goals as a whole.

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