The Tesco car is an ordinary four-wheeler covered entirely with everyday supermarket items; it has been created to promote Tesco's new Clubcard Fuel Save initiative. The car is adorned with objects ranging from bananas, biscuits and baguettes to detergent, dog food and diapers.
A pair of floor mops act as windscreen wipers, desk lamps take on the role of windshield mirrors and a wheel of Camembert cheese functions as a petrol cap.
The Clubcard Fuel Save initiative gives customers up to 20 pence off per liter of fuel, just by going shopping. For every 50 pounds spent in store and online, customers will save 2 pence off per liter of fuel.
Animator and director Anthony Farquhar-Smith is the man behind the design of the Tesco car, which looks like a gigantic shopping trolley but is in fact a fully functioning vehicle that just happens to be covered with groceries.
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Concept: Tesco Car
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Segment: Neutral, 12-55+
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