Teran Vine T-Shirt Branding Compares Wine Maturity to Human Maturity

By: Amelia Roblin - Published: Jan 12, 2013 • References: & packagingoftheworld
You just know that Teran Vine T-Shirt packaging would have absolutely no trouble standing out on the liquor store shelf. The Publicis Slovenia design is remarkably out-of-the-box -- or out of the bottle, if you will. Instead of applying a simple sticker label to the glass, the creatives behind this project dressed the container in a short-sleeved shirt.

The cute striped red garment is humanizing enough but the firm opted to give the beverage additional character. A story was written to describe the upbringing of the grape-derived drink that recounts its coming of age and ultimate maturity. It is narrated in first person and tells the ins and outs of vine life and time spent in a barrel. Teran Vine T-Shirt wine packaging certainly relates to its consumer more than competing brands can claim to. Stats for Personified Alcohol Packaging Trending: Older & Mild
Research: 7,064 clicks in 175 w
Interest: 3.7 minutes
Concept: Teran Vine T-Shirt
Related: 79 examples / 61 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: twisted top bottle branding, hammer-bottomed bottles, and street art sauvignons.