These Posters for Simply Asia Give a Vibrant Taste of Thailand

By: Laura McQuarrie - Published: Jul 8, 2014 • References: & adeevee
With messages that read "I like it hot," "I like it fresh" and "I like it sweet," these posters by Bittersuite raise awareness that you can get a taste of Thailand from the new dishes at Simply Asia.

The campaign involved targeting top bloggers in South Africa and asking them to pick the word that described them best—Sweet, Fresh or Hot. Each poster features a different aspect of Thailand, including Buddhism, dancers, cultural clothing, food and sports like Muay Thai. The chosen online influencers became part of a competition to raise the most awareness online and in the end, they received a set of the limited posters along with a pair of chopsticks.

Although it's easier to spot as an embossed detail on the actual prints, there's a very subtle Simply Asia logo on the bottom right corner of the posters. Stats for Flavorful Thai Posters Trending: Older & Mild
Research: 378 clicks in 98 w
Interest: 0.6 minutes
Concept: "taste Of Thailand"
Related: 103 examples / 79 photos
Segment: Neutral, 18-55
Comparison Set: 38 similar articles, including: unusual vegetable yogurts, elegantly botanical portraits, and exotic boulder-surrounding retreats.