'Taste of Kia' Aims to Position the Brand Alongside Delicious Food

By: Rahul Kalvapalle - Aug 26, 2015
References: kia
Taste of Kia is a multi-sensory experience that was created to project the Korean automaker's brand in a manner that transcends the usual auto-speak and jargon.

The project is the result of a collaboration between Kia and world-renowned Michelin star-winning chef Jean-Georges Vongerichten and his wife Marja. Vongerichten says the collaboration is a natural fit because Kia's taste is approachable but luxurious, and is also young and energetic -- characteristics he considers important in his food.

Taste of Kia invites people to try and put together these recipes that are both approachable but absolutely luxurious, indulgent and eye-catching. The recipes include outdoor favorites such as succulent lobster sliders and mouthwatering grilled chicken skewers as well as signature recipes like beef tenderloin with Gochujang-butter sauce.