mio's TAP* Instantly Turns Water into an Energy Drink
Laura McQuarrie — April 16, 2024 — Marketing
References: TAPbymio & businesswire
Kraft Heinz’s mio debuted its first rebrand in almost a decade and with it, a first-of-its-kind faucet called TAP* that turns water into a hydrating energy drink.
Although the energy drink category has surged by 71% since 2017, 55% of energy drink users experience adverse effects as a result of consuming high sugar content, artificial additives and dehydrating ingredients. mio's TAP* is intentionally simple, and as the brand describes, "You turn it on, and water comes out – on demand, whenever you need it. While that might sound unspectacular in the world of water, it’s pretty disruptive in the world of energy drinks."
mio's TAP* can be integrated into any kitchen and they are available online for $159.
Although the energy drink category has surged by 71% since 2017, 55% of energy drink users experience adverse effects as a result of consuming high sugar content, artificial additives and dehydrating ingredients. mio's TAP* is intentionally simple, and as the brand describes, "You turn it on, and water comes out – on demand, whenever you need it. While that might sound unspectacular in the world of water, it’s pretty disruptive in the world of energy drinks."
mio's TAP* can be integrated into any kitchen and they are available online for $159.
Trend Themes
1. Hydrating Energy Drink Faucets - Introducing a convenient way to transform water into a hydrating energy drink without high sugar content or artificial additives.
2. Simplified Beverage Creation - Revolutionizing the process of making energy drinks by offering a straightforward and easy-to-use solution for consumers.
3. Personalized Drink Dispensing - Providing individuals the ability to customize their energy drink experience through an innovative faucet system that caters to their hydration needs.
Industry Implications
1. Beverage Industry - Exploring new opportunities for beverage companies to innovate and cater to health-conscious consumers seeking convenient alternatives to traditional energy drinks.
2. Kitchen Appliance Sector - Pioneering advancements in kitchen appliances by introducing multifunctional faucets that offer a unique approach to preparing beverages at home.
3. Health & Wellness Market - Unlocking potential for the health and wellness industry to address concerns related to high sugar content and artificial additives in energy drinks through innovative hydration solutions.
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