The KLM Care Tag for Luggage Provides Tips for Travelers Following a Flight
Laura McQuarrie — July 10, 2017 — Marketing
References: caretag.klm & digitalbuzzblog
As much as a tag for luggage is useful for identifying one's luggage and providing a return address should one's suitcase be lost, luggage tags rarely serve additional purposes beyond the airport. KLM is looking to change this by introducing the KLM Care Tag, which makes it possible for a traveler to have additional assistance from a KLM crew member, even after they have left their flight.
For passengers who visit Amsterdam this coming September, KLM will be offering a limited number of its Care Tags, which feature location-based tips on navigating the city, voiced by some of its own crew members. Users will be able to affix the smart luggage tag to a piece of clothing or a bag and receive guidance when walking, cycling or sightseeing in the area.
For passengers who visit Amsterdam this coming September, KLM will be offering a limited number of its Care Tags, which feature location-based tips on navigating the city, voiced by some of its own crew members. Users will be able to affix the smart luggage tag to a piece of clothing or a bag and receive guidance when walking, cycling or sightseeing in the area.
Trend Themes
1. Smart Luggage Tags - Opportunity for disruptive innovation: Develop smart luggage tags with location-based tips and assistance for travelers beyond the airport.
2. Personalized Travel Assistance - Opportunity for disruptive innovation: Create personalized travel assistance solutions that provide real-time guidance and tips based on the user's location.
3. Voice-guided Navigation - Opportunity for disruptive innovation: Integrate voice-guided navigation into wearable devices, allowing users to receive guidance and tips hands-free while exploring a new city.
Industry Implications
1. Travel and Tourism - Opportunity for disruptive innovation: Develop innovative travel solutions that enhance the overall travel experience and provide personalized assistance to travelers.
2. Technology and Wearables - Opportunity for disruptive innovation: Explore the integration of wearable technology in travel-related products to provide location-based guidance and assistance.
3. Hospitality Services - Opportunity for disruptive innovation: Create personalized hospitality services that offer travelers real-time tips and guidance during their stay in a new city.
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