The T-Mobile Angry Birds Live Stunt Aims High

By: Jamie Danielle Munro - Published: Jun 6, 2011 • References: 9to5mac & creativecriminals
The T-Mobile Angry Birds live publicity stunt sends fowl sky-high. To promote the cellphone service provider in the Czech Republic, the company set the stage for a live reenactment of the popular iPhone app.

If you have ever wondered what a live version of Angry Birds looks like, this ad will give you an accurate idea of just how destructive these birdies can be. The company set up a booth for playing the game on the iPhone with a replicated live version nearby. The ad was a success, as many onlookers observed with amusement to see feathered friends careening into a variety of life-sized building blocks. The T-Mobile Angry Birds live made sure that no real fowl were injured during the stunt. Stats for Flying Fowl Ads Trending: Older & Average
Research: 1,525 clicks in 259 w
Interest: > 3 minutes
Concept: T-Mobile Angry Birds Live
Related: 75 examples / 58 photos
Segment: Males, 12-55
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