Meerkat SXSW Streams Are Being Used to Share SXSW Programming
Rahul Kalvapalle — March 16, 2015 — Tech
References: venturebeat
These Meerkat SXSW streams have helped many people who may have been unable to physically attend the mega conference to still tune into some proceedings.Indeed one of the more common sights at SXSW 2015 has been the use of Meerkat to live-stream panel discussions and other interactive sessions.
While the quality of audio and video might not be spectacular, Meerkat does play a role in helping to bring people closer to the action. While SXSW streams are occasionally made available by organizers, they often are not. In these cases, anyone inside the room with a mobile device and Internet connectivity can post live streams and share them with interested viewers and listeners.
While Meerkat's SXSW streams do take away from the exclusivity of some of those events, they do enable a larger body of people to gain from the knowledge and insights of discussion events.
While the quality of audio and video might not be spectacular, Meerkat does play a role in helping to bring people closer to the action. While SXSW streams are occasionally made available by organizers, they often are not. In these cases, anyone inside the room with a mobile device and Internet connectivity can post live streams and share them with interested viewers and listeners.
While Meerkat's SXSW streams do take away from the exclusivity of some of those events, they do enable a larger body of people to gain from the knowledge and insights of discussion events.
Trend Themes
1. Live-streaming Technology - The rise of live-streaming technology like Meerkat opens up opportunities for businesses to provide inclusive and accessible streaming services for events.
2. Event Accessibility - The use of Meerkat at events like SXSW showcases the demand for accessible and inclusive streaming services that allow wider audiences to participate and engage.
3. Enhanced Event Experience - Meerkat SXSW streams demonstrate the potential for enhancing the event experience by allowing remote viewers to virtually attend and interact with live events.
Industry Implications
1. Technology - The live-streaming technology trend presents disruptive innovation opportunities for companies in the technology industry to develop more advanced and user-friendly streaming platforms.
2. Entertainment - The demand for inclusive streaming services in events highlights the potential for disruptive innovation within the entertainment industry by offering virtual attendance options and interactive experiences.
3. Marketing and Advertising - The use of Meerkat at events like SXSW suggests disruptive innovation opportunities for marketers and advertisers to tap into the growing interest in interactive and accessible event streaming services to reach wider audiences.
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