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The Swiss Smile Dental Clinic Campaign Urges "Stop Hiding Your Teeth"

By: Meghan Young - Published: Feb 13, 2013 • References: ruflanz.ch and ibelieveinadv
The Swiss Smile Dental Clinic ad campaign shows the lengths people will go to hide their unsightly teeth. In this case, it involves lengthy mustaches that drape down over the mouth to conceal nearly everything south of the nostrils. A clever concept, the hilarious imagery will surely capture people's attention, especially since mustaches are very much in the spotlight right now.

Conceived and executed by Ruf Lanz, an ad agency based in Zurich, Switzerland, the Swiss Smile Dental Clinic ad campaign reads, "Stop hiding your teeth." Art directed by Isabelle Hauser with creative direction by head honchos Markus Ruf and Danielle Lanz, the campaign shows that help is not too far away.

The Swiss Smile Dental Clinic ad campaign features graphic design from Dave Schellenberg as well as copy from Maren Beck.