The Swiss Miss Cinnamon Toast Crunch Cinnamilk is Cereal-Inspired
Michael Hemsworth — May 18, 2022 — Marketing
References: swissmiss & prnewswire
The Swiss Miss Cinnamon Toast Crunch Cinnamilk is a collaboration product developed to mimic the flavor of cereal milk for consumers of all ages to enjoy. The drink mix only needs to be paired with hot water and stirred to offer a warm, comforting beverage that will call to mind the milk left over after a bowl of Cinnamon Toast Crunch. The mix comes with six packs per box and features marshmallows to make it a great alternative to existing hot chocolate products on the market.
Sr. Brand Manager for Cinnamon Toast Crunch at General Mills Astrid Perez Martin commented on the new Swiss Miss Cinnamon Toast Crunch Cinnamilk drink mix saying, "We know the Cinnamilk left at the bottom of a cereal bowl is one of our fans' favorite parts about the product. This is why we're delighted to partner with Swiss Miss to create a delicious new beverage that gives our fans a unique way to experience the unmistakable Cinnadust flavored milk during new parts of their day."
Sr. Brand Manager for Cinnamon Toast Crunch at General Mills Astrid Perez Martin commented on the new Swiss Miss Cinnamon Toast Crunch Cinnamilk drink mix saying, "We know the Cinnamilk left at the bottom of a cereal bowl is one of our fans' favorite parts about the product. This is why we're delighted to partner with Swiss Miss to create a delicious new beverage that gives our fans a unique way to experience the unmistakable Cinnadust flavored milk during new parts of their day."
Trend Themes
1. Cereal-inspired Drink Mixes - The success of the Swiss Miss Cinnamon Toast Crunch Cinnamilk showcases the potential for creating other cereal-flavored drink mixes to appeal to consumers of all ages.
2. Alternative Hot Chocolate Products - The addition of marshmallows and the convenience of the Swiss Miss Cinnamon Toast Crunch Cinnamilk presents an opportunity for companies to re-think their hot chocolate offerings to better compete in the market.
3. Innovative Flavor Collaborations - Collaborations between food and drink companies could lead to the creation of unique flavors and products that capture the attention of consumers and differentiate from competitors.
Industry Implications
1. Food and Beverage - The success of the Swiss Miss Cinnamon Toast Crunch Cinnamilk highlights the potential for companies in the food and beverage industry to create unique and innovative products that appeal to consumers.
2. Packaged Consumer Goods - The convenience and simplicity of the Swiss Miss Cinnamon Toast Crunch Cinnamilk presents an opportunity for companies in the packaged consumer goods industry to create similar easy-to-use products that cater to busy and on-the-go consumers.
3. Marketing and Advertising - The popularity of the Swiss Miss Cinnamon Toast Crunch Cinnamilk shows how effective collaborations and targeted marketing can be in creating buzz and excitement around new products.
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