The Sweet Selection Sweets Packaging is Clear, Simple and Crisp

By: Michael Hemsworth - May 6, 2016
References: & packagingoftheworld
It's always an important notion to not overpower the product within when it comes to packaging, which the Sweet Selection sweets packaging does perfectly. Taking on something of a medicinal aesthetic, the Sweet Selection packaging features a rather simple ethos that allows consumers to clearly see the product within.

The packaging design for Sweet Selection was created by design studio Studio 6 and consists of bubble gum balls, chocolate drops and much more. The candies are utilized as a way to decorate cakes and, in some ways, act as a form of medicine for those craving a sugar fix.

The Sweet Selection sweets packaging focuses on uniform imagery and helps to create a unified branding aesthetic that's simple to spot and impossible to ignore.