'Sweetlings' Inspires Kids to Make Imaginative Whipped Clay Toys

By: Laura McQuarrie - Feb 24, 2017
References: facebook & prnewswire
'Sweetlings' is the name of a new playset from ALEX Toys that takes inspiration from food decorating and DIY crafts. The toy launched at this year's Toy Fair in New York includes whipped clay that can be used to create shapes that look like cupcakes, cake pops, donuts and other sweets and decorations to bring the charming confectionery characters to life.

As with many of the new toys for tweens from ALEX Toys, this one helps kids to tap into their inner creator and challenges them to design their own imaginative toys. Rather than simply playing with whatever pre-designed characters are presented straight out of a box, kids are given the chance to play with limitless options for customization with Sweetlings.