The bags are simple, chic and come in virtually every color of the rainbow. Fashionistas who have trouble making up their mind won't have trouble sporting a Swedish Hasbeens shoulder bag, but they may have a few qualms about which color to sport.
Implications - Consumers are more willing to purchase items that make the user feel unique. To accomplish this, many fashion designers are utilizing vibrant colors in their wares to make pieces stand out. Corporations in other industries may similarly utilize highly saturated colors in their products to entice consumers.