Hair-Minimizing Deodorant Edit
New Sure and Dove Sprays Promise to Slow Regrowth

Ladyscaping is one of the most time-consuming shower activities in a woman’s beauty repertoire, and the new Sure and Dove Hair Minimizing roll-on deodorants and sprays intend to make the shaving experience far less irritating.

Sure and Dove products are both manufactured by Unilever, and the hair-minimizing deodorants are set to go on sale in early 2009. According to the Daily Mail, Unilever believes that up to a third of its current customers would switch to these Sure and Dove hair minimizing deodorants—a move that would generate £10 million in sales during 2009.

But don’t toss your razor or cancel your waxing appointments just yet. Unilever says that after four weeks, users will notice that their underarm hair is lighter and easier to remove, and that skin irritation caused by regrowth is significantly minimized; however, the Sure and Dove hair minimizing deodorants are not hair removal products.