The Blendtopia Superfood Smoothie Kits Come in Five Flavors
Michael Hemsworth — August 11, 2020 — Marketing
References: blendtopia & progressivegrocer
Smoothies have become a staple of the health-conscious consumer lifestyle, so brands are responding with new products like the Blendtopia Superfood Smoothie Kits. The simple smoothie kits are each packed with a series of nutrient-dense ingredients and only need to be mixed with 12 ounces of liquid before being blended up to create fresh, flavorful drinks.
The smoothies come in five varieties including Glow, Detox, Immunity, Strength and Energy, which are all made with premium ingredients and maintain a vegan, gluten-free and soy-free recipe. The Blendtopia Superfood Smoothie Kits are each infused with a blend of such superfood ingredients as chia seeds, wheatgrass and goji berries to help make them as nutritious and satisfying as possible.
The smoothies come in five varieties including Glow, Detox, Immunity, Strength and Energy, which are all made with premium ingredients and maintain a vegan, gluten-free and soy-free recipe. The Blendtopia Superfood Smoothie Kits are each infused with a blend of such superfood ingredients as chia seeds, wheatgrass and goji berries to help make them as nutritious and satisfying as possible.
Trend Themes
1. Nutrient-dense Smoothies - Opportunity for creating innovative smoothie recipes that are packed with a variety of nutrient-dense ingredients.
2. Convenient Smoothie Kits - Potential for developing ready-to-blend smoothie kits that require minimal preparation and are easy to use.
3. Premium Superfood Ingredients - Disruptive potential for incorporating high-quality superfood ingredients into smoothie recipes to enhance their nutritional value.
Industry Implications
1. Health Food and Beverages - Opportunity for health food and beverage companies to develop and market nutrient-dense smoothie products.
2. Meal Prep Services - Potential for meal prep services to include smoothie kits as part of their offerings, catering to customers seeking convenient and healthy options.
3. Superfood Ingredient Suppliers - Disruptive opportunity for suppliers of premium superfood ingredients to collaborate with smoothie producers and offer unique ingredient blends.
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