The Super Extend Waterproof Mascara AVON ad campaign is all about emotion. So much emotion, in fact, that the images have been manipulated in such a way as to make the viewer feel as though they are in the midst of tears just looking at them. From a daughter's dance recital to a son's birthday and a boyfriend's proposal, these really are touching moments. Of course, a girl needs some extra help in the beauty department when it comes to these momentous occasions.
Created by Grey 141, an ad agency based in São Paulo, Brazil, the Super Extend Waterproof Mascara AVON ad campaign shows that no moment can be ruined with this bit of makeup. It was art directed by Rogerio Lima.
Stats for Emotional Makeup Ads
Trending: Older & Mild
Research: 3,719 clicks in 189 w
Interest: 2.3 minutes
Concept: Super Extend Waterproof Mascara AVON
Related: 34 examples / 26 photos
Segment: Females, 18-55
Comparison Set: 12 similar articles, including: warped face ads, stock photo-fighting ads, and clothes-loving campaigns.
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