A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Laura McQuarrie — February 27, 2023 — Marketing
References: maybelline & prnewswire
There's a new Maybelline mascara on the market and it is being introduced to the world by Maybelline global ambassador Gigi Hadid and the beauty brand's first-ever avatar, May. As the brand describes, this is "a product so surreal, only an avatar can bring it to life."
This phygital beauty campaign highlights the best features of the mascara, which offers up to 24 hours of wear and hybrid long and short fiber technology. The formula applies with a helix brush with long twisted bristles, and it delivers dramatic results by boosting volume and creating the look of up to 36% visibly longer lashes.
Beyond the launch of the Falsies Surreal Extensions Mascara, May will play a role in the release of virtual products and services, metaverse activations and more campaigns to come.
This phygital beauty campaign highlights the best features of the mascara, which offers up to 24 hours of wear and hybrid long and short fiber technology. The formula applies with a helix brush with long twisted bristles, and it delivers dramatic results by boosting volume and creating the look of up to 36% visibly longer lashes.
Beyond the launch of the Falsies Surreal Extensions Mascara, May will play a role in the release of virtual products and services, metaverse activations and more campaigns to come.
Trend Themes
1. Virtual Avatars - CGI beauty avatars are a new way to promote products and services using virtual models, offering brands more creative possibilities than ever before.
2. Phygital Marketing - The use of digital avatars to supplement in-store or physical events creates new marketing channels to reach consumers in creative ways.
3. Virtual Product Launches - By utilizing virtual avatars to launch new products, brands can create buzz and generate interest, while reducing costs and logistical challenges associated with traditional product launches.
Industry Implications
1. Beauty Industry - The beauty industry can leverage CGI beauty avatars to promote products and enhance consumer experience, opening up new possibilities for makeup try-ons and tutorials.
2. Marketing Industry - Marketing agencies can use virtual avatars as part of their campaigns to create more immersive experiences for consumers in a post-COVID environment.
3. Technology Industry - The development and integration of virtual avatar technology can create new business opportunities for tech companies in the beauty and marketing industries.
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