Glassing Sunglasses came out with a shocking ad recently with the help of advertising agency Y&R based in Italy. With the cheeky (pun intended) "Kiss my glass" slogan paired with faces that look like bums wearing shades, this ad is definitely worth a double take.
Vicky Gitto was the creative director, art director and copywriter for the Glassing Sunglasses print campaign. It is evident that the company should be kissing her glass for a job well done.
Stats for Butt-Faced Campaigns
Trending: Older & Average
Research: 7,934 clicks in 338 w
Interest: 4 minutes
Concept: Butt-Faced Campaigns
Related: 69 examples / 53 photos
Segment: Neutral, 12-35
Comparison Set: 25 similar articles, including: super-natural wooden shades, 67 superb sunglasses, and luxury green eyewear.
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