A Subway Story Reflects on Jared's Weight Battle

By: Jonathon Brown - Published: Feb 5, 2013 • References: subway &
A Subway Story tells the tale of Jared, the Subway spokesperson for over a decade now.

Jared has been the face of Subway for years now, but to show his weight loss wasn't a fluke, they created this follow up commercial. In an effort to find new ways to tell the same story of the same single man who lost over 200 lbs, Subway brought in half a dozen pro athletes to talk about Jared. Together, they tell the story of a man who lost over 200 lbs and kept it off over 15 years. The point of this commercial is to emphasize that Subway sandwiches are part of a healthy lifestyle and can help with weight loss.

This is part of an overall shift in attitudes toward fast food restaurants. People are more health-conscious these days and advertisers are tailoring commercials to play into this preference. Stats for Weight Shaving Sandwich Commercials Trending: Older & Mild
Research: 368 clicks in 171 w
Interest: > 3 minutes
Concept: Subway Story
Related: 105 examples / 81 photos
Segment: Neutral, 12-55
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