De Lijn Public Transport Emphasizes Safety in Numbers

By: Vincent Salera - Published: Mar 8, 2009 • References: adsoftheworld
The latest commercial for De Lijn public transportation uses these cute penguins to deliver their message that traveling in groups is much safer than doing so alone. The highlight of this commercial happens when the whale smacks his head against the iceberg, sending the penguins into a fit of giggles.

Who doesn’t love those adorable tuxedo-wearing birds? The ad was created by advertising agency Duval Guillaume Brussels, Belgium with creative direction by Peter Ampe, Bottez Katrien, Hans Kerkhoff, and Raoul Maris. Stats for Street-Smart Penguins Trending: Older & Chilly
Research: 2,524 clicks in 376 w
Interest: 4 minutes
Concept: Street-Smart Penguins
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: fake stories launch real products, a million penguins, and personal ads for penguins.