From Viral Boob-Punching to Personal Ads for Penguins
The adoption of the ‘Jackass’ brand name has appeared in penguin personal ads, boob punching fights, cross-promotional web traffic, celebrity appearances, and shoe advertisements.
The viral combination of craziness, danger and stupidity never seems to get old!
Implications - Jackass has achieved what many brands strive to do; it has solidified its status as a lasting force in pop culture. This was achieved through aggressive controversy that, though offensive to some, gained the attention and shock of young consumers across the globe. Let this be a lesson to companies to never be afraid to take a risk.Stats for 10 'Jackass' Innovations Trending: Older & Warm
Traction: 17,277 clicks in 279 w
Interest: 3.4 minutes Concept: 10 'Jackass' Innovations
Related: 46 examples / 35 photos
Segment: Males, 12-35 Comparison Set: 17 similar articles, including: 25 viral examples of stupidity, converse goes jackass with johnny knoxville shoes, and jackass stunts for women.