The adoption of the ‘Jackass’ brand name has appeared in penguin personal ads, boob punching fights, cross-promotional web traffic, celebrity appearances, and shoe advertisements.
The viral combination of craziness, danger and stupidity never seems to get old!
Implications - Jackass has achieved what many brands strive to do; it has solidified its status as a lasting force in pop culture. This was achieved through aggressive controversy that, though offensive to some, gained the attention and shock of young consumers across the globe. Let this be a lesson to companies to never be afraid to take a risk.