Prodigy
The popularity of MTV’s hilarious, dangerous and unbelievably stupid 'Jackass' franchise has led to an even more extreme following.

The adoption of the ‘Jackass’ brand name has appeared in penguin personal ads, boob punching fights, cross-promotional web traffic, celebrity appearances, and shoe advertisements.

The viral combination of craziness, danger and stupidity never seems to get old!

Implications - Jackass has achieved what many brands strive to do; it has solidified its status as a lasting force in pop culture. This was achieved through aggressive controversy that, though offensive to some, gained the attention and shock of young consumers across the globe. Let this be a lesson to companies to never be afraid to take a risk.