Penguins are probably the cutest animals, next to dolphins of course. This cluster is dedicated to the birds that don't fly, and includes everything from hands-free timed tea to penguin poo pursuits.
Implications - Since the release of the long-running and infamous animal-filled Telus mobile campaign, cute and cuddly critters have been accepted as a somewhat cheesy, but sure-fire way to capture the attention and more importantly, affection of consumers. Thus, products, campaigns and company branding initiatives bearing a cutesy animal aesthetic continue to thrive despite difficult financial times. The versatility of cute animals as a strategy is mind boggling, as it translates well within industries from fashion to advertising and even technology.
Stats for 12 Penguin-novations
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Research: 2,530 clicks in 356 w
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Concept: 12 Penguin-novations
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: vibrating penguin, ducks & fish, hang gliding penguins, and bionic penguins.
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By: Tisah Tucknott - Published: Jul 30, 2009 Updated: Mar 24 2011