Washington State Lottery Ad

By: Elsa Blaine - Published: Jun 10, 2008 • References: adsoftheworld
This 'uplifting' ad for the Washington State Lottery suggests that anything is possible: perhaps even winning the 'big one'? Pigs aren't flying here; but penguins, chickens and even an emu get a chance at a seeing what their flight-capable relatives have been able to experience for centuries.

It sure looks like the penguin is enjoying himself, flapping his wings and pretending to fly, but the brown chicken kissing the ground post flight seems happy to be back on 'terra firma'.

The ad was created by advertising agency 'Publicis in the West' out of Seattle. Stats for Hang Gliding Penguins Trending: Older & Warm
Research: 10,257 clicks in 416 w
Interest: 4 minutes
Concept: Hang Gliding Penguins
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: holographic display cars, technicolor sandal sneakers, and summery sparkling wine bottles.