The lottery would be that one moment of pure undeniable ecstasy that would rival any other moment in your life (wedding, child's birth:Kidding!).
Check out these 11 lotterific innovations and dare to dream.
Implications - Consumers have a desire to be engaged in terms of imagination. As a direct result of the hyper-rational urban order, consumers have had the imaginative aspect of their brains repressed. By designing ad campaigns that facilitate the use of imagination, companies can create a deeper connection.