Everybody has personal goals and dreams for their own lives but I think it's pretty safe to say that not a single person on the planet doesn't dream of winning the lottery.

The lottery would be that one moment of pure undeniable ecstasy that would rival any other moment in your life (wedding, child's birth:Kidding!).

Check out these 11 lotterific innovations and dare to dream.

Implications - Consumers have a desire to be engaged in terms of imagination. As a direct result of the hyper-rational urban order, consumers have had the imaginative aspect of their brains repressed. By designing ad campaigns that facilitate the use of imagination, companies can create a deeper connection.