Mini Mug Desserts

This Yummy Strawberry Shortcake Recipe is Made in a Microwaveable Mug Form

This strawberry shortcake recipe is the perfect size for just one person. If you don't usually have a sweet tooth, but are craving a light dessert, this adorable single serving will do it. It's also seasonally appropriate with fresh strawberries in the summer time.

The best part is, the mini strawberry shortcake recipe from Refinery29's Jackie Alpers and Elettra Wiedemann is made in a mug in three minutes or less. To make a homemade mug strawberry shortcake, you'll need cold butter, self-rising flour, sugar, heavy cream, salt, strawberries and whipped cream. You also don't need any impressive culinary skills -- just a microwave, fork, spoon and a toothpick. They used a microwave-safe glass.

You could also make multiple if you're entertaining any guests!

Single Serving Desserts
Opportunities to market and create unique single serving desserts using trendy ingredients like fresh strawberries.
Microwave-friendly Recipes
Increasing demand for easy and fast desserts has provided opportunity for companies to develop microwaveable dessert recipes.
DIY Desserts
Trend towards personalization and customization of desserts has provided opportunity to create unique and easy-to-make dessert recipes for individual consumption.

Where This Applies

Food and Beverage Industry
Opportunities for companies to create and market innovative, microwaveable dessert products.
Kitchen Appliance Industry
Opportunities for companies to create and market microwaveable cookware and dishes designed for single serving desserts.
Meal Kit Delivery Industry
Opportunities for meal kit delivery companies to offer a variety of personalized, single serving dessert options for customers.
SCORE
2.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 27%
Freshness 8%