This Strange Auction Rewarded the Bidder Who Truly Wanted an Item Most

By: Laura McQuarrie - Jul 14, 2014
References: auctionbasedonemotions & psfk
It can be a real disappointment to lose a bid for an item that you really want during an auction, especially if it comes down to money—however, this was not an issue in a strange auction that was conducted in June.

On June 18th, an auction was held in Stockholm, where people placed blind bids on items. Participants were hooked up to galvanic skin response (GSR) sensors and each item was revealed to them for the first time. To win a bid, you'd have to have the highest emotional response to an object. The items that were given away during the auction included three glass art pieces by Kosta Boda, a Swedish glass maker. Some of the most valuable pieces from the auction were worth about $34,000 and they truly went to the people who will enjoy them most.