It is undeniable that GIFs have won the hearts of the Internet- and video-savvy, especially when people begin to use them in more commercial ways such as with the 'Stoker' movie trailer. An all-GIF promo for the highly anticipated film, it works to create a sense of dark suspense for the mystery thriller, directed by cult Korean filmmaker Park Chan-wook.
Created by Fox Searchlight, the GIFs that make up the 'Stoker' movie trailer also live on a microsite called ‘Letters To India.' It is a one-stop shop for exclusive shots and animations from the movie. Updated each week with a new animation, the GIFs can be shared on Facebook, Twitter and Tumblr. Considering that they are well-executed and star such celebs as Mia Wasikowska, Nicole Kidman, and Matthew Goode, it has potential for great publicity.
Stats for All-GIF Movie Promos
Trending: Older & Average
Research: 818 clicks in 165 w
Interest: > 3 minutes
Concept: 'Stoker' Movie Trailer
Related: 99 examples / 76 photos
Segment: Neutral, 18-55
Comparison Set: 36 similar articles, including: satirical film renditions, megablock movie trailers, and blockbuster movie mashups.
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