The Stihl Leaf Blower BG-86D Campaign Cleans Yards with a Show

By: Meghan Young - Published: Oct 3, 2012 • References: publicisgroupe & ibelieveinadv
The Stihl Leaf Blower BG-86D ad campaign shows that this product is so effective, it will turn the leaves it is blowing away into little airplanes. So, not only will people be able to enjoy a clean yard throughout the fall for little to no work, they will also get a free show as well.

Conceived and executed by Publicis Conseil, an ad agency based in Paris, France, the Stihl Leaf Blower BG-86D ad campaign is quite minimalist, relying only on one simple image to relay its message. It was art directed by Yves-Eric Deboey with creative direction by Frédéric Royer. Shot by photographer Yann Le Pape and retouched by Fred Perrot, the Stihl Leaf Blower BG-86D ad campaign is clever. Stats for Paper Plane-Like Leaf Ads Trending: Older & Average
Research: 2,468 clicks in 190 w
Interest: 1.8 minutes
Concept: Stihl Leaf Blower BG-86D
Related: 42 examples / 32 photos
Segment: Males, 18-55
Comparison Set: 15 similar articles, including: human shearing ads, imaginative baby ads, and compressed object ads.