Stay Classy by Bellwoods Brewery Takes Cues from Retro Stubbies
Laura McQuarrie — September 6, 2023 — Marketing
References: bellwoodsbrewery & thedieline
Stay Classy by Bellwoods Brewery is a non-alcoholic IPA that was created to uphold the expectations that drinkers have when it comes to enjoying beer. Made with the same simple ingredients as the brewery's full-ABV offerings, this non-alcoholic offering delivers on pale yellow color and taste with a refreshing, citrusy and bitter finish.
To aesthetically differentiate Stay Classy from other full-ABV offerings, Bellwoods Brewery worked with design studio Doublenaut to create a more typography-driven design. With a vintage-inspired design that takes cues from Canadian stubbies sold from the 60s through to the 80s, Stay Classy offers an experience that's familiar yet vibrant and new.
Stay Classy is one of the non-alcoholic offerings that can be found in Bellwoods Brewery's No Booze Bundle.
To aesthetically differentiate Stay Classy from other full-ABV offerings, Bellwoods Brewery worked with design studio Doublenaut to create a more typography-driven design. With a vintage-inspired design that takes cues from Canadian stubbies sold from the 60s through to the 80s, Stay Classy offers an experience that's familiar yet vibrant and new.
Stay Classy is one of the non-alcoholic offerings that can be found in Bellwoods Brewery's No Booze Bundle.
Trend Themes
1. Nostalgic Non-alcoholic Ipas - Bellwoods Brewery creates a non-alcoholic IPA that taps into nostalgia while maintaining the taste and appearance of a traditional beer.
2. Typography-driven Design - Bellwoods Brewery collaborates with Doublenaut design studio to create a vintage-inspired, typography-driven design for their non-alcoholic IPA, Stay Classy.
3. No Booze Bundle - Bellwoods Brewery offers a selection of non-alcoholic options, including Stay Classy, in their No Booze Bundle for consumers to enjoy a variety of alcohol-free beverages.
Industry Implications
1. Craft Beer - The non-alcoholic IPA trend presents an opportunity for craft breweries to expand their offerings and appeal to a larger consumer base.
2. Design - The typography-driven design of Bellwoods Brewery's Stay Classy sets a precedent for other breweries to explore creative packaging and visual branding strategies for their products.
3. Non-alcoholic Beverages - The No Booze Bundle by Bellwoods Brewery showcases the emerging market of non-alcoholic beverages and encourages other businesses to curate similar bundles for their customers.
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