A fresh modern visual identity is successful for many products, but St.Olive packaging demonstrates how historical references can really charm consumers when it comes to timeless staple products such as this. There is a clarity and a simplicity to the composition of the ebony black bottle, however, the details reveal greater depth.
The white hand is the focal point of the label, and with a single gesture, it alludes to old Byzantine culture and the power and wisdom of a holy individual. This iconic emblem was produced by a specialized painter.
This element, combined with the inky script and the antique form of the vessel, gives mousegraphics' St.Olive packaging an adapted authenticity, a wink and a touch of humor. It's set apart from other bottles of olive oil with its contemporary blessed and clever branding.
Magical Gesture Merchandizing
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