According to their Facebook page, St Matthew in the City is, “working to be a church Jesus would belong to without embarrassment: Inclusive, welcoming, compassionate and fearless.”

The progressive New Zealand church means it.

Just before Christmas 2009, the Auckland church posted an outdoor advertisement intended to lampoon literalism and get people thinking about the tenets of their faith, challenge stereotypes and and get people talking.

It worked.

The billboard is one of several of the progressive church’s humorous looks at religion.

CREDITS:
Advertising Agency: M&C Saatchi, Auckland, New Zealand
Art Director: James Bowman
Copywriter: Nicci Doak
Illustrator: Dean Proudfoot
Group Account Director: James Johnston
Account Director: Jo Harwood