SSI Racing will also be producing a limited edition series of totally custom automobiles in 2010. The California-based company will partner with master fabricators, mechanics and show quality paint and body specialists to develop 10 of high-performance custom vehicles starting at $120,000 each.
Implications - Warranties are an excellent way for companies to reaffirm their strong beliefs that their products are made to last. These such warranties give consumers the added push in confidence when making an expensive purchase. Knowing that products are made with quality materials and a warranty can be a great selling feature from consumer's perspective.