These SRSLY Low Carb Ready Meals Come in Five Vegan Options
Michael Hemsworth — July 5, 2023 — Lifestyle
References: seriouslylowcarb & foodbev
These SRSLY Low Carb ready meals are a new addition to the brand's product portfolio that are perfect for carb-conscious consumers to enjoy as a flavorful meal anytime of day. The meals come in five vegan-friendly options to choose from including Chick'n Chow Mein Noodles, Chick'n Teriyaki Noodles, Chick'n Pad Thai, Vegetable Thai Red Noodles and Chick'n Mexican Rice. Each of the meals have around 300-calories per serving and 15-grams of carbohydrates to help consumers easily incorporate them into their daily diet.
Founder Andy Welch spoke on the inspiration behind the SRSLY Low Carb ready meals saying, "Our ongoing remit is consumers searching for a low carb/sugar lifestyle that marries great taste with unrivalled convenience. In just the same way we saw the opportunity for low-carb condiments and jams to prevent lazy, ill-informed decisions at either the breakfast table or dinner time, we felt the need for fast turnaround ready meals crying out for a low-carb hero that pairs fair price points with less predictable flavour formats.”
Founder Andy Welch spoke on the inspiration behind the SRSLY Low Carb ready meals saying, "Our ongoing remit is consumers searching for a low carb/sugar lifestyle that marries great taste with unrivalled convenience. In just the same way we saw the opportunity for low-carb condiments and jams to prevent lazy, ill-informed decisions at either the breakfast table or dinner time, we felt the need for fast turnaround ready meals crying out for a low-carb hero that pairs fair price points with less predictable flavour formats.”
Trend Themes
1. Low-carb Ready Meals - Disruptive innovation opportunity: Create new low-carb ready meal options that cater to different dietary preferences, such as gluten-free or keto-friendly.
2. Vegan-friendly Options - Disruptive innovation opportunity: Develop a range of vegan-friendly ready meals that are not only low-carb but also address other dietary needs, such as soy-free or nut-free.
3. Convenient and Flavorful - Disruptive innovation opportunity: Design ready meals that not only offer convenience for busy consumers but also prioritize bold and unique flavors to stand out in the market.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce low-carb ready meals that utilize innovative technologies or production methods to enhance flavor and texture while maintaining nutritional value.
2. Health and Wellness - Disruptive innovation opportunity: Develop ready meals that not only focus on low-carb options but also incorporate other health-forward features like organic ingredients or functional nutrients.
3. Packaged Food - Disruptive innovation opportunity: Create sustainable and eco-friendly packaging solutions for ready meals to align with the growing consumer demand for environmentally responsible products.
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