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Ready-to-Prepare Italian Meals

The Crosta & Mollica Frozen Ready Meal Range is Restaurant-Inspired

— October 6, 2022 — Marketing
The Crosta & Mollica frozen ready meal range is a new line of oven-ready meals made for consumers looking to enjoy some of their favorite Italian cuisines from the comfort of home. The Al Forno range includes the Aubergine Parmigiana, Lasagne al Ragù and Linguine alla Pescatora, which are all targeted towards the different preferences of Italian food fans. The products are each baked for an extended period, which is communicated via the name, which translates to oven baked in Italian.

The Crosta & Mollica frozen ready meal range doesn't require much preparation to be enjoyed and is available now for purchase from Ocado in the UK. The meals are crafted with quality in mind to deliver a restaurant-inspired experience from home.
Trend Themes
1. Restaurant-inspired Frozen Meals - Opportunity for companies to offer frozen meals that replicate the taste and quality of restaurant dishes.
2. Ready-to-bake Meals - Opportunity for companies to offer convenient and quick meals that require minimal preparation.
3. Ethnic Cuisine in Frozen Meals - Opportunity for companies to offer frozen meals that cater to the preferences of consumers interested in specific ethnic cuisines.
Industry Implications
1. Food and Beverage - Opportunity for companies in the food and beverage industry to innovate in the ready-to-eat and frozen meal categories.
2. Grocery and Retail - Opportunity for grocery and retail companies to expand their frozen meal offerings and meet the growing demand for convenient, high-quality meals.
3. Logistics and Delivery - Opportunities for companies in the logistics and delivery industry to increase delivery speed and efficiency for frozen meal products purchased online.
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