AIDs organization (RED) brought color and awareness to the Square credit card reader by introducing a limited edition in red, bringing the two brands together to create the perfectly named SQUA(RED) card reader.
For the SQUA(RED) edition, Square adopted the same branding as (RED) and it was introduced in a special case that will beautifully present the product, as well as keep it safe during shipping.
With each purchase of SQUA(RED), 97.25% of the $10 donation will go towards the Global Fund to fight AIDS, providing essential medication to people in Africa. As well, with each use of this special edition SQUA(RED), consumers will be able to make donations directly to the Global Fund and spread awareness on AIDS, since the color red, as well as the brand (RED) have become such strong symbols for the cause.
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