The Sprite 'Refresh Your Ideas' Drink Dispenser Spread Brand Awarnes

By: Sarah Nazim - Published: • References: sprite & guerrillasushi.blogspot
This gigantic Sprite 'Refresh Your Ideas' fountain was part of the brand's marketing campaign at a Rio de Janeiro beach to help promote awareness for the beverage. The stunt provided people with an experience that they are sure to never forget.

As you can see from the video, an incredibly realistic jumbo-sized Sprite machine was set up in the middle of the beach, and by pressing the dispenser, it would a gush of refreshing water to cool down those overheating. Children and adults alike took part using the machine.

Guerilla marketing is a popular and cost effective way for brands to promote themselves and create a cultural connection. Stats for Blown-Up Soda Fountain Stunts Trending: Older & Warm
Traction: 1,503 clicks in 119 w
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Concept: Sprite Refresh Your Ideas
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Segment: Neutral, 4-55+
Comparison Set: 25 similar articles, including: cadbury guerilla marketing, 44 interactive advertising campaigns, and guerilla marketing trickery.