Sparti Scents Brings the Fun of Fragrance to Gen Z
Laura McQuarrie — November 17, 2022 — Fashion
References: spartiscents & perfumerflavorist
Sparti Scents is introducing fragrance to a new generation with conveniently packaged clean products and breakthrough technology. The portable, concentrated fragrances developed by Scentinvent Technologies feature proprietary technology and twist-up, glide-on forms.
Young beauty consumers are drawn to alluring scents from the brand like Spring, which reminds of a garden of grapefruit trees or Love with a brightness that masterfully blends fruity, floral, spicy and woody notes.
Sparti Scents' glide-on fragrances are travel-friendly, clean, alcohol-free, skin-safe, biodegradable and accessibly priced, making them especially appealing to Gen Z. These concentrated scents are said to "reflect the cultural values of the Tik-Tok generation" and as such, the brand reaches its target audience with gifs, themed playlists and unique social media content.
Young beauty consumers are drawn to alluring scents from the brand like Spring, which reminds of a garden of grapefruit trees or Love with a brightness that masterfully blends fruity, floral, spicy and woody notes.
Sparti Scents' glide-on fragrances are travel-friendly, clean, alcohol-free, skin-safe, biodegradable and accessibly priced, making them especially appealing to Gen Z. These concentrated scents are said to "reflect the cultural values of the Tik-Tok generation" and as such, the brand reaches its target audience with gifs, themed playlists and unique social media content.
Trend Themes
1. Convenient Fragrance - The trend of convenient fragrance packaging and application presents an opportunity for further innovation in portable, on-the-go fragrance products.
2. Clean Beauty - The growing trend of clean beauty, specifically in fragrance products, offers opportunities for companies to develop environmentally-friendly, safe-for-skin, and biodegradable fragrance options.
3. Social Media Marketing - The use of social media marketing, incorporating themed playlists and unique content, provides an opportunity for fragrance companies to appeal to younger generations, such as Gen Z.
Industry Implications
1. Fragrance - The fragrance industry can capitalize on the trend of convenient, portable, and clean products with breakthrough technology applied to packaging, application, or formulation.
2. Beauty - The beauty industry can explore and innovate on the trend of clean and safe-for-skin fragrance products, appealing especially to younger consumers or those who prioritize natural and ethical beauty products.
3. Social Media Marketing Services - Companies that offer social media marketing services can leverage the trend of unique content and playlists to appeal to younger members of the beauty and fragrance industry to help brands targeting Gen Z customers.
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