The Glossier You Rollerball Shares Targeted Scent Experiences
Laura McQuarrie — December 6, 2023 — Fashion
References: glossier & ca.finance.yahoo
Glossier's first fragrance, Glossier You, launched in 2017 as a personal skin-scent enhancer and in 2023, the culty beauty brand dropped a travel-ready Glossier You Rollerball for targeted applications. Dubbed "the ultimate personal fragrance," Glossier You ignited the demand for intimate skin scents that uniquely bring out the wearer's essence—as Glossier puts it, Glossier You is likely to get people saying “you smell good” rather than “your perfume smells good.”
The vegan and cruelty-free eau de parfum boasts a warm, soft and familiar scent that comes from spicy pink pepper, iris, ambrette seeds and Ambrox. Uniquely, Glossier You is made up of base notes so that its scent lingers for longer.
The Glossier You Rollerball is ready to be dabbed onto pulse points, ideally after moisturizing for a more long-wearing scent experience.
The vegan and cruelty-free eau de parfum boasts a warm, soft and familiar scent that comes from spicy pink pepper, iris, ambrette seeds and Ambrox. Uniquely, Glossier You is made up of base notes so that its scent lingers for longer.
The Glossier You Rollerball is ready to be dabbed onto pulse points, ideally after moisturizing for a more long-wearing scent experience.
Trend Themes
1. Targeted Skin Scent - The launch of Glossier You Rollerball highlights the rising demand for intimate skin scents that uniquely bring out the wearer's essence.
2. Personal Fragrance Enhancer - Glossier You Rollerball caters to the trend of personalizing fragrance and allows for targeted applications to pulse points.
3. Long-lasting Skin Scents - The use of base notes in Glossier You ensures a longer-lasting scent experience on the skin.
Industry Implications
1. Beauty and Personal Care - Glossier You Rollerball's success signals an opportunity for the beauty and personal care industry to explore the growing demand for personalized and long-lasting skin scents.
2. Fragrance - The introduction of Glossier You Rollerball demonstrates the potential in the fragrance industry to create targeted and travel-ready fragrance options.
3. Cosmetics - With the launch of Glossier You Rollerball, the cosmetics industry can tap into the trend of offering fragrance products that enhance the wearer's personal scent.
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