The Sopopular Lookbook is Rainbowtastic
Using really bright colors for backgrounds of their latest lookbook (as well as on the clothes themselves), the Sopopular collection is sure to be, well, so popular.
Check out the color explosion in this fun and youthful collection in the gallery.
Implications - As modern society moves towards much more liberal ways of thinking, designers are challenging traditional notions of what is perceived as desirable and undesirable. This particular example challenges people's compulsion to keep clothing pristine by incorporating colored blots to its design. Corporations looking to convey themselves as cutting-edge and forward-thinking may consider releasing products with design elements that completely contradict the norms of what is deemed desirable.