The Sopopular Lookbook is Rainbowtastic

By: Shelby Lee Walsh - Published: Mar 13, 2010   Updated: Jul 4 2011 • References: notcouture
Sopopular released a great new collection that will have you observing all the colors of the rainbow. Obviously this Berlin-based label isn't afraid of making a bold statement.

Using really bright colors for backgrounds of their latest lookbook (as well as on the clothes themselves), the Sopopular collection is sure to be, well, so popular.

Check out the color explosion in this fun and youthful collection in the gallery.

Implications - As modern society moves towards much more liberal ways of thinking, designers are challenging traditional notions of what is perceived as desirable and undesirable. This particular example challenges people's compulsion to keep clothing pristine by incorporating colored blots to its design. Corporations looking to convey themselves as cutting-edge and forward-thinking may consider releasing products with design elements that completely contradict the norms of what is deemed desirable. Stats for Technicolor Couture Trending: Older & Average
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Concept: Sopopular
Related: 109 examples / 84 photos
Segment: Females, 12-55
Comparison Set: 40 similar articles, including: pop art fall fashion, peaches 'n' cream photography, and cosmic blindfold photography.