Raining Gadgetery - The Sony Tumble Campaign (VIDEO)

Hot on the heels of its recent Foam City viral, Sony Electronics has launched a new marketing campaign for its DSLR cameras and camcorders. The multi-platform campaign, which features Sony cameras “tumbling” from a mountain top, will launch on print, TV, street billboards, subways, in-theater, and in online advertisements.

A one minute TV spot debuted on April 22 on several popular network primetime shows, including “The Office,” “Dancing with the Stars,” “Lost” and “E.R.”

The Tumble campaign aims to showcase several new Sony camera technologies, such as the CyberShot’s Smile-Shutter technology, “face detection” in the Handycam HDR-SR11 camcorder, and the DSLR-A350’s “Live-View” technology.

Check out Sony’s recent Foam City (with more viral campaigns inside it as well):

5 Sony Viral Posts, Including ‘Foam City’ (VIDEO)

(TREND HUNTER) The long-aniticipated and much blogged about Foam City Sony viral ad has arrived.  The ad promotes Sony’s Handycam, Cyber-shot and its new digital camera brand, α (alpha).  Interestingly, the ads have been anticipated to become viral, long before today’s launch. A while ago, Sony flooded downtown … [More]