Raining Gadgetery Edit
The Sony Tumble Campaign

Hot on the heels of its recent Foam City viral, Sony Electronics has launched a new marketing campaign for its DSLR cameras and camcorders. The multi-platform campaign, which features Sony cameras “tumbling” from a mountain top, will launch on print, TV, street billboards, subways, in-theater, and in online advertisements.

A one minute TV spot debuted on April 22 on several popular network primetime shows, including “The Office,” “Dancing with the Stars,” “Lost” and “E.R.”

The Tumble campaign aims to showcase several new Sony camera technologies, such as the CyberShot’s Smile-Shutter technology, “face detection” in the Handycam HDR-SR11 camcorder, and the DSLR-A350’s “Live-View” technology.

Check out Sony’s recent Foam City and more.