Rockstar
Fresh on the coattails of the Samsung 3D projection, the Sony 3D projection follows up with a lively projection that spanned two buildings in Madrid, Spain.

The most innovative part of the Sony 3D projection was that it turned into a pinball machine, complete with sound that matches perfectly the cult arcade game. The projection was also timely, with a theme of "Imagine Football in 3D" -- just in time for the World Cup.

Implications - Technological advancements are a constantly growing topic of fascination and intrigue for consumers in modern culture, and companies would benefit from developing unique concepts that use these previously unseen developments. Not only are these products entertaining, but businesses of any kind can also create interactive, useful products that will appeal to modern customers.