Sam Rollinson fronts the Sonia Rykiel Fall/Winter 2013/2014 collection campaign and stars in a postmodernism inspired image series that celebrates art. The statuesque model is captured by famed fashion photographers Mert Alas and Marcus Piggott as she sports a monochromatic powersuit from the French Fashion house.
This elegantly conceived image series boasts a Parisian elegance that is timeless in its aesthetic. Sam poses against an illustrated backdrop that is infused with sculptural props that are displayed in ambiguous forms and tones.
The Sonia Rykiel Fall/Winter 2013/2014 collection campaign celebrates the sensuality and sophistication of the French woman. Though vintage in its inspiration, this advertorial nods to modern art and reinvents traditional suiting fashions for a new generation of consumers that are both contemporary and cool.
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Research: 1,518 clicks in 142 w
Interest: 1.5 minutes
Concept: Sonia Rykiel Fall/Winter 2013/2014
Related: 86 examples / 66 photos
Segment: Females, 18-55+
Comparison Set: 31 similar articles, including: nearly nude ad campaigns, edgy hipster lookbooks, and conceptual surrealism campaigns.
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