Rare Beauty's Soft Pinch Tinted Lip Oil is Lightweight & Non-Sticky
Laura McQuarrie — March 29, 2023 — Pop Culture
References: rarebeauty & refinery29
Rare Beauty's new Soft Pinch Tinted Lip Oil is an innovative, transformative product that goes from a jelly to a nourishing oil to provide all-day comfort and a touch of color. This formula sets itself apart from so many other lip products by never being sticky, plus it's cruelty-free, vegan and safe for those with sensitive skin.
Jojoba seed oil is the moisturizing ingredient that helps to create a protective barrier over the lips and in the formula, it's joined by other skin-soothing additions like sunflower seed oil, which is rich in antioxidants and helpful against environmental stressors.
Fans of the beauty brand's viral Soft Pinch Liquid Blush will appreciate being able to purchase the new lip oil in familiar, flattering shades like Happy, Hope and Joy.
Jojoba seed oil is the moisturizing ingredient that helps to create a protective barrier over the lips and in the formula, it's joined by other skin-soothing additions like sunflower seed oil, which is rich in antioxidants and helpful against environmental stressors.
Fans of the beauty brand's viral Soft Pinch Liquid Blush will appreciate being able to purchase the new lip oil in familiar, flattering shades like Happy, Hope and Joy.
Trend Themes
1. Transformative Lip Products - There are opportunities to develop innovative lip products that go beyond traditional balms and lipsticks and provide unique sensations and benefits.
2. Sustainable, Vegan Beauty - As consumers become more environmentally conscious, there is a growing demand for beauty products that are cruelty-free, plant-based, and eco-friendly.
3. Multifunctional Beauty Products - There is a trend towards beauty products that offer multiple benefits such as combining skin care and makeup, or incorporating innovative textures and formulas.
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry can create new transformative lip products that meet the growing demand for sustainable, multifunctional beauty products.
2. Fashion and Lifestyle - Lifestyle influencers and fashion brands can promote new innovative lip products as part of a holistic beauty routine, highlighting their unique texture, sensation, and eco-friendly benefits.
3. Cosmetics Manufacturing - Manufacturers can develop new formulas that incorporate innovative textures and features, such as Rare Beauty's non-sticky, transformative Soft Pinch Tinted Lip Oil, to stay competitive in the fast-changing beauty industry.
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