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Top 100 Cosmetics Trends in May

From Farm-to-Face Beauty Brands to Next-Gen Skin Scents

— May 27, 2023 — Fashion
The May 2023 cosmetics round-up boasts a good balance between ground-breaking innovation and cult-favorite formulas.

Canadian brand Lixr is making strides in the farm-to-face beauty category with luxurious, powerful, and customizable offerings. Stradling the line between makeup and skincare, Lixr boasts formulas that are multi-functional and performance-driven.

Shiseido continues to innovate, launching the all-new Ultimune Eye Power Infusing Eye Concentrate and an upgraded version of the Eudermine Activating Essence, a formula that has been 100 years in the making.

Brands continue to experiment with virtual beauty storefronts and The Clinique Lab is a great example of this. Artificial intelligence is also present in the May 2023 cosmetics round-up. Duradry's new AM antiperspirant stick was formulated with the help of ChatGPT.
8.2
Score
Popularity
Activity
Freshness
100
CBD-Infused Setting Sprays
CBD-Infused Setting Sprays
'Dont Sweat It' Locks Down Makeup & Hydrates and Nourishes Skin
<
99
Fast-Acting Retinal Serums
Fast-Acting Retinal Serums
The Retinal For All Renewing Serum is Potent & Non-Irritating
<
98
Luxurious Multi-Benefit Face Oils
Luxurious Multi-Benefit Face Oils
Day + West's Quiet Force Boasts Organic Oils & Botanical Actives
<
97
Skin-Plumping Serums
Skin-Plumping Serums
Comfort Zone Sublime Skin Intensive Serum Mimics the Effects of Injectables
<
96
Gold-Infused Serums
Gold-Infused Serums
The 24K Gold Serum Intense Includes Gold Vitamin C & Gold Pentapeptide
<
95
Sensitive Skin-Targeted Kits
Sensitive Skin-Targeted Kits
Day + West's Secret Weapon Kit is Part of Its Sensitive Skin Line
<
94
Weightless Facial Sunscreens
Weightless Facial Sunscreens
Kopari's Daily Face SPF Provides a Layerable, Lightweight Finish
<
93
Protective Sheer Hydrators
Protective Sheer Hydrators
Clinique's Moisture Surge SPF 28 Fights Environmental Aggressors
<
92
Award-Winning Anti-Aging Beauty
Award-Winning Anti-Aging Beauty
Shiseido launches the Ultimune Eye Power Infusing Eye Concentrate
<
91
Scented Foaming Primers
Scented Foaming Primers
The Cotton Candy Foaming Face Primer is Mattifying & Plumping
<
90
Restful Sleep-Promoting Beauty
Restful Sleep-Promoting Beauty
Yuni Beauty's Wind Down Wonders are Natural and Healthy
<
89
Beautifying Rice Water Tonics
Beautifying Rice Water Tonics
Inala's Triple Threat Tonic is a Multi-functional Skincare Product
<
88
Oxegenating Liquid Cream Moisturizers
Oxegenating Liquid Cream Moisturizers
Dermalogica's Phyto Nature Oxygen Cream Firms Skin Fast
<
87
Accessible Luxury Fragrance Collections
Accessible Luxury Fragrance Collections
Monreale Parfums De Caractere Showcases Premium Aromatics
<
86
Protective Prestige Skincare
Protective Prestige Skincare
Pavise's Science-Led Formulas Safeguard Skin from the Sun
<
85
Denim-Themed Beauty Collections
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
<
84
Microbiome-Balancing Intimate Sprays
Microbiome-Balancing Intimate Sprays
The Everywhere Spray-To-Wipe Reduces Single-Use Wipes
<
83
Sacred Herb Fragrances
Sacred Herb Fragrances
The Sixth by Vyrao is for Enhancing Mindfulness & Intuiton
<
82
Highly Pigmented Eyeshadows
Highly Pigmented Eyeshadows
Kulfi Beauty Has Just Launched Its New Zari Eyes Eyeshadows
<
81
Soothing Nutrient-Rich Face Creams
Soothing Nutrient-Rich Face Creams
Gentle Armor by Day + West is a Nourishing Face and Neck Cream
<
80
Kids Show Cosmetics Collections
Kids Show Cosmetics Collections
The Sesame Street x wet n wild Collection is Nostalgic and Fun
<
79
Refillable Powder Sunscreens
Refillable Powder Sunscreens
The Brush On Block Translucent Mineral Powder Sunscreen is Eco
<
78
Moisturizing Mineral Sunscreens
Moisturizing Mineral Sunscreens
Kosas' DreamBeam is a Clean Formula That Preps & Protects Skin
<
77
Woody Unisex Fragrances
Woody Unisex Fragrances
Brunello Cucinelli Unveils its First Fragrance Collection with EuroItalia
<
76
Gel-Like Moisturizing Serums
Gel-Like Moisturizing Serums
Good Molecules Just Launched the B5 Hydrating Body Serum
<
75
Exfoliating Hand Washes
Exfoliating Hand Washes
Uni's Exfoliating Hand Wash Polishes with Finely Ground Olive Pits
<
74
Eczema-Friendly Body Lotions
Eczema-Friendly Body Lotions
This Body Lotion for Eczema-Prone Skin Supports the Microbiome
<
73
Donut-Inspired Skincare Sets
Donut-Inspired Skincare Sets
Truly Beauty Recently Launched the Glazed Donut Skin Set
<
72
Accessible Retailer Houseware Collections
Accessible Retailer Houseware Collections
The Zellers Anko Collection Brings the Brand to Canada
<
71
Brightening Vitamin Sunscreens
Brightening Vitamin Sunscreens
The Urban Environment Vita-Clear Sunscreen is Skin-Caring
<
70
Customizable Nail Bundles
Customizable Nail Bundles
Liberation Nails' Maximalist Bundle Champions Self-care for the Nails
<
69
Powder-Based Serums
Powder-Based Serums
The Skin Stress Balancer is a Plant-Powered Neurocosmetic Made for Mixing
<
68
Next-Gen Skin Scents
Next-Gen Skin Scents
The Scent of Commodity Milk Lays Close Like a Second Skin
<
67
Rechargeable Cosmetic Pencils
Rechargeable Cosmetic Pencils
Faber-Castell Cosmetics' Protopia Pencils are Refillable
<
66
Super-Hydrating Skincare Campaigns
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
<
65
Copaiba-Powered Skincare Serums
Copaiba-Powered Skincare Serums
Halo42 Boasts an Incredibly Versatile Skincare Serum
<
64
Boldly Pigmented Eyeshadow Cosmetics
Boldly Pigmented Eyeshadow Cosmetics
JOAH Beauty Announced Three New Launches for Spring
<
63
Dermatologist-Backed Skincare
Dermatologist-Backed Skincare
CeraVe Canada Introduces Four New Skincare Products for 2023
<
62
Citrusy Cocktail-Inspired Fragrances
Citrusy Cocktail-Inspired Fragrances
Kilian Paris Just Launched Its New Blue Moon Ginger Dash
<
61
Customizable Foundation Serums
Customizable Foundation Serums
Lixr's Future Foundation Serum is Tailor-Made and Clinically Proven
<
60
Carbon-Captured Alcohol Perfumes
Carbon-Captured Alcohol Perfumes
Gucci's Where My Heart Beats is a Sustainable Luxury Perfume
<
59
Airy Floral Fragrances
Airy Floral Fragrances
le PÈRE Unveils its Debut Fragrance by French Perfumer Blaise Mautin
<
58
Fruit Sticker Pimple Protectors
Fruit Sticker Pimple Protectors
These Starface Pimple Patches are Big Enough for the Body
<
57
Luxury Plant-Based Cosmetics
Luxury Plant-Based Cosmetics
The Baylis & Harding Kindness+ Line is at Target
<
56
Powdered Facial Cleansers
Powdered Facial Cleansers
Yodi's All-Natural Facial Cleanser is Waterless
<
55
Wrinkle-Smoothing Retinol Alternatives
Wrinkle-Smoothing Retinol Alternatives
The Silk Serum by Tatcha Uses Upcycled Cranberry Extract
<
54
Versatile Papayaluronic Skincare
Versatile Papayaluronic Skincare
Dr. PawPaw Utilizes Papayaluronic Formulas to Treat Skin Issues
<
53
Multi-Use Concealer Pens
Multi-Use Concealer Pens
The Studio Fix Every-Wear All-Over Face Pen Delivers Touch Ups on the Go
<
52
Mainstream Plant-Based Body Washes
Mainstream Plant-Based Body Washes
Dove Plant-Based Body Wash Has Three Skin Conditioners
<
51
Personalized Bamboo Cosmetic Palettes
Personalized Bamboo Cosmetic Palettes
Elate Beauty Boasts Eco Personalized Cosmetic Palettes
<
50
Roll-On Facials
Roll-On Facials
The Pre-Workout by Fitish is a Cooling, Sculpting Serum
<
49
Sensorial Perfume Bottles
Sensorial Perfume Bottles
Maison Sambin's Fragrance Collection Featuers Silk Diffusion Technology
<
48
Refillable Cologne Packaging
Refillable Cologne Packaging
Armani Code Eau de Toilette Now Comes in a Refillable Bottle
<
47
Minimalist Personal Fragrances
Minimalist Personal Fragrances
Escentric Molecules' M+ Scents Play with Black Tea, Ginger & Wood
<
46
Unfiltered Beauty Campaigns
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
<
45
High-Quality Refillable Mascaras
High-Quality Refillable Mascaras
Sappho's Maximum Intensity Refillable Mascara Arrives June 2023
<
44
Collagen-Boosting Face Oils
Collagen-Boosting Face Oils
Anima Mundi's Collagen Booster Face Oil is Plant-Based and Powerful
<
43
Dewy Sun Care Serums
Dewy Sun Care Serums
Coola's Dew Good Illuminating Serum SPF 30 is Available Exclusively at Etiket
<
42
Celebrity Beauty Brand Mascaras
Celebrity Beauty Brand Mascaras
Kylie Cosmetics is Launching KYLASH Volume Mascara in April
<
41
High-Tech Skincare Wands
High-Tech Skincare Wands
Solawave Announces the 'Radiant Renewal Wand' to Treat Skin
<
40
Innovative Makeup Brushes
Innovative Makeup Brushes
Artís Revolutionizes the Makeup Application Experience
<
39
Acne-Preventing Care Serums
Acne-Preventing Care Serums
The Ordinary Launches its First Post-Acne Care Solution
<
38
AI-Powered Personal Fragrances
AI-Powered Personal Fragrances
Noteworthy Uses AI & Data Science to Make Personalized Fragrances
<
37
Brightening Mineral Sunscreens
Brightening Mineral Sunscreens
The Banana Bright Mineral SPF 30 is Enhanced with Vitamin C
<
36
Farm-to-Face Beauty Brands
Farm-to-Face Beauty Brands
Lixr Boasts High-Performance Formulas That are Clean & Cruelty-Free
<
35
Perfumed Skincare Products
Perfumed Skincare Products
SABON Launched an All-New Hand and Foot Care Collection
<
34
Luxurious Makeup Products
Luxurious Makeup Products
Armani Beauty Unveils Trio of Luxurious Makeup Products
<
33
Radiance-Boosting Beauty Essences
Radiance-Boosting Beauty Essences
Shiseido Reformulated Its Eudermine Activating Essence
<
32
High-Tech Facial Toning Devices
High-Tech Facial Toning Devices
7e Wellness' MyoLift™ Triwave Clarifies, Nourishes, and Lifts
<
31
Bond-Building Lash Serums
Bond-Building Lash Serums
The LASHBOND Building Serum is Olaplex's First Hair-Adjacent Product
<
30
Three-in-One Activating Serums
Three-in-One Activating Serums
Westman Atelier Skin Activator Serum Restores, Corrects & Protects
<
29
Brightening Refillable Eye Creams
Brightening Refillable Eye Creams
Tata Harper Offers Luxe Eco-Friendly Skincare
<
28
Jelly-Oil Face Cleansers
Jelly-Oil Face Cleansers
Fenty Skin's Melt AWF Cleanser Removes Makeup with Nine Luxe Oils
<
27
Calligraphic Lip Pens
Calligraphic Lip Pens
Stila's Calligraphy Lip Stain Softly Adds Color with a Precision Tip
<
26
Refillable Bullet Lipsticks
Refillable Bullet Lipsticks
The Body Shop Peptalk Lipstick is Housed in Aluminum
<
25
AI-Formulated Antiperspirants
AI-Formulated Antiperspirants
Duradry Leveraged ChatGPT for the Duradry AM Antiperspirant Stick
<
24
Cushiony Lip Oils
Cushiony Lip Oils
Merit's Shade Slick Gelée Features Blooming Pigments That React to pH
<
23
Transformative Lip Jellies
Transformative Lip Jellies
Rare Beauty's Soft Pinch Tinted Lip Oil is Lightweight & Non-Sticky
<
22
Eco-Conscious Skincare Brands
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
<
21
Smoothing Body Serums
Smoothing Body Serums
B-Glossy by MAËLYS Cosmetics Makes Skin Firmer & More Radiant
<
20
Sensual Summer Fragrances
Sensual Summer Fragrances
Phlur Solar Power Captures the Scent of Salty, Sunkissed Skin
<
19
Beachy Gourmand Perfume Sprays
Beachy Gourmand Perfume Sprays
Sol de Janeiro's Rio Radiance Perfume Mist Feels Like Sun on Skin
<
18
Shimmering Thermal Blushes
Shimmering Thermal Blushes
Ashunta Sherif Beauty's Thermal Blush Reacts to the Skin's pH Level
<
17
Organic Retinol Alternative Serums
Organic Retinol Alternative Serums
This Milky Dual-Action Serum Blends Bakuchiol & Alfalfa
<
16
Age-Defying Eye Creams
Age-Defying Eye Creams
Aeonia Eye Refresh Was Developed with Space Certified Technology
<
15
Virtual Beauty Storefronts
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
<
14
Plant-Based Body Washes
Plant-Based Body Washes
Ingreendients' Nourishing Body Wash is pH-Balanced and Sulfate-Free
<
13
Cardboard Cosmetics Refill Pouches
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
<
12
Refillable Beauty Launches
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
<
11
Chocolate-Inspired Exfoliating Body Scrubs
Chocolate-Inspired Exfoliating Body Scrubs
Butter & Me Boasts a Series of Interesting Body Scrubs
<
10
Topical Hair Growth Products
Topical Hair Growth Products
These Viviscal Haircare Products Come in Four Options
<
9
Sculptural Solid Moisturizers
Sculptural Solid Moisturizers
This Three-in-One Skincare Bar is Shaped Like a Gua Sha Stone
<
8
Hybrid Plant-Based Lip Balms
Hybrid Plant-Based Lip Balms
Summer Fridays' Lip Butter Balm Has a 7,000 Person Waitlist
<
7
Eco-Minded Grooming Products
Eco-Minded Grooming Products
Hawkins & Brimble Natural Grooming Products Come in Many Varieties
<
6
Expressive Eye Cosmetic Capsules
Expressive Eye Cosmetic Capsules
Millie Bobby Brown Launches All Eyes On You Cosmetics Collection
<
5
Rave-Inspired At-Home Manicures
Rave-Inspired At-Home Manicures
Rave Nailz Boasts a Variety of Eye-Catching Nail Designs
<
4
Roll-On Arnica Serums
Roll-On Arnica Serums
The Depuffer by PillowtalkDerm is Supercharged with Actives
<
3
Glow-Boosting Body Creams
Glow-Boosting Body Creams
The Rio Radiance Body Glow Cream Instantly Adds Luminosity
<
2
Skincare Refill Pods
Skincare Refill Pods
Drunk Elephant Has Launched Refill Pods for Two of Its Best-Sellers
<
1
Double Capsule Eye Serums
Double Capsule Eye Serums
DECORTÉ Expands the Liposome Line with the 'Advanced Healing Eye Serum'
<