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The 2013 US Open Will Host a 50' Social Media Wall

By: Laura McQuarrie - Published: • References: ibm & psfk
To kick off the start of the 2013 US Open in just a few days, there will be a social media wall installed to help tennis fans all over the world participate in the event.

The gigantic wall will span 50' and measure 8' in height. The social media wall will pull content from networks like Twitter, Facebook and Instagram that use the hashtag "USOpen." Content will be displayed in real-time, giving live accounts of matches, current scores as well as notices of upcoming events.

Since not all US Open fans can attend the event in person, this social media wall is an interactive way to engage a global fan base who will be keeping up with the event. Stats for Sport-Sharing Social Walls Trending: Older & Warm
Traction: 1,805 clicks in 60 w
Interest: 0.6 minutes
Concept: Social Media Wall
Related: 101 examples / 78 photos
Segment: Males, 18-35
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